This is not just about six months ago forced him to step back and diseases. Steve Jobs was so severe wasting disease, eventually had a liver transplant. Just a decade ago, almost everyone that the cause of its co-founder Steve Jobs at Apple (Apple) has embarked on the road to ruin. Silicon Valley and Wall Street have concluded that they had no chance with the future of technology.
However, to the beginning of this year, Apple is already reborn. Before the press conference in January, even by his own demanding standards Steve Jobs, Apple’s expectations of the outside world is the extraordinary extent.
Critics always derogatory tone about Steve Jobs created a “reality distortion field”: He lets the audience be convinced, it seems that in the hands of other vendors have not yet formed a perfect Apple technology has been applied. In order to excite consumers to buy their own do not know if really need the desire of electronic products, crucial to dispel their doubts, and Jobs have long been recognized as a master of this art form.
In the iPad few months before the release, this latest technology breakthrough Apple product speculation after another. It is rumored touch-screen computer without a keyboard, or even comparable to the iPod in 2001 and 2007 the impact of iPhone. The conference in January, to bring Taiwan iPad Jobs did not let people down.
For F · Scott Fitzgerald (F. Scott Fitzgerald) widely circulated quote (Act II no American lives), there is no more resolute than this refuted. When Jobs first made headlines, even more than the current Mark Zuckerberg (Mark Zuckerberg) still young. Highly sought after as early as before the nerds, because the popularity of personal computers (PC) to play a key role, as well as Apple’s successful listing on Wall Street (at the time Jobs was only 25 years old), Steve Jobs became the first technology a rock star.
Now, three decades later, Steve Jobs became the turn of the century in shaping the world of a great tribute to the U.S. West Coast is one of several big tech companies. His old rival Bill Gates (Bill Gates) is perhaps even more wealthy, but the cause of the peak period in the Gates, by virtue of its monopoly in the PC software can be said that Gates’s influence Biqiaobusi greater. But Gates has left the stage, the rest of his life and wealth to devote to charity. Now, Jobs is the focus of attention.
Over the years, Microsoft’s all in the fight against Apple, no one won iPad than the impact of the great success. Nearly a decade ago, Bill Gates himself had also developed a tablet computer, but need to use a pen to write on the screen, and uses the same interface with the PC, the product is not much demand driven.
iPad is entirely different. iPhone continues the iPad the screen as well as for the specific task of multi-purpose lightweight “application” of innovation, not on behalf of a computer mouse and no Windows in the future. Cheap Internet sales have been hit.
Not all experts are welcome to this digital future. Online store sales through the manipulation of the application procedures, and rules for the development of these applications, Apple’s control of the New Kingdom is more than Microsoft’s control of the PC.
Critics, this is the dark side of perfectionism Jobs. Apple in good faith rely on the new ideas are likely to be stifled. Google has an ally (Google) points to the opposite of Apple. Google to open web-based smart phone set up their own software model.
However, for now, those worries is still very much a hypothesis, many consumers are very happy to buy Steve Jobs selling elegant, easy to use digital products. Jobs can make consumers uncertain economic situation, possessed a premium line to buy Apple products a camel. This ability, and even won the competition regimes.
Silicon Valley financier Roger McNamee (Roger McNamee), said: “Steve is the last of a great creator. He’s unusual in that, when the chief executive of the United States are trying to cut other spending and downsizing, He was in a vacuum to create new employment and economic activities. “McNamee mimic Apple recently re-Palm, but failed.
Apple’s touch screen product complexity, far more than tinker with Steve Jobs in a garage out of the primary products. Jobs in California at the northern outskirts of their parents home, and Steve Wozniak (Steve Wozniak) circuit board assembly with a first personal computer. Work out a set of rough wooden box – this is an optional accessory.
Start at the beginning, there is no indication that Jobs can achieve success today. He dropped out from college, there is no formal engineering background, has just returned from a trip in India. He is together with Wozniak found a way to love them into electronic products to start-ups.
Venture capitalist Michael Moritz (Michael Moritz) in the “return to the kingdom” (Return to the Little Kingdom) wrote that Steve Jobs on the pursuit of spirituality results in a very long period of time, shoes or soap mean nothing to him – it made working with him were very painful. Zen Buddhist teachings in his life plays a central role, so that the risk of pancreatic cancer, he has refused to accept the conventional treatment for some time, trying to Buddhism advocates a “spiritual force” to overcome the disease.
Less than 10 years later, Apple hired a more experienced manager to manage this growing business, in a power struggle, the 30-year-old Steve Jobs chose to leave the company he founded. However, in 1997, Apple acquired the struggling second company run by Steve Jobs NeXT, not in the past year, Steve Jobs will once again control the apple.
Jobs iPad is becoming more and more perfect the pinnacle of his career. Shoudi Xia had a lot of people in his will that he described as a tough foreman, only understand the art of possibilities, rather than long-term vision. This means constantly moving forward, rather than relying on the success of past profits – even such a star product iPod.
Software designer Autodesk (Autodesk) CEO Carl Bass (Carl Bass), said: “Other companies may try to extend the life of iPod product line, but Apple will say, ‘No, there is a better technology. ‘CEOs are not all brave, but Steve is definitely such a person. “Autodesk is one of iPad application developers.
Within the Apple, Steve Jobs has in the design and development of the final decision. Apple declined to be named a former executive said: “You have to let a person like your product. He is the user, but also the marketing department.”
Jobs near obsession with attention to detail. Jobs leaving an assistant this year, said the owner of the Apple icon in a program will never forget the appearance of defects, even more than the degree of concern the program bug. “We met to discuss the world’s most fantastic product, but he would stare at the meeting that icon.” This person said.
This complex is also a perfectionist every time Steve Jobs is widely anticipated public appearance in the performance thoroughly. Every play, he would have every aspect of the exercise. One other CEO Steve Jobs shared the stage has been released with Apple products. He recalls, he was brought in the middle of rehearsal Taiwan Jobs, Jobs disrupted attention, and he and the staff brought him to power have been condemned by a meal Jobs.
This led to Apple every misstep is particularly of concern. This year’s iPhone 4 loop antenna as flawed, more easily dropped. Products have long advocated this sophisticated and technical content of the flame greatly Jobs and defend vigorously, claiming that other smart phones have similar problems. But in the end, an apple or to the fashion conscious users who provide a buffer for free mobile phone sets, a temporary solution to this problem; later in charge of the project engineers have quietly leave.
According to a person with their work, said the growth of the business with Apple, Jobs also changed the style. A former Apple employee, said: “More and more pragmatic elements.” With sales of more than 50 billion U.S. dollars, Apple has set his sights on the mass market.
Word “compromise” may be too strong, but more intense interest in this sense represents the repositioning of apple in the world. Today, mass market retailers have also started selling iPad, which are high-end retailers and Apple stores the image tune.
A new stage in life, Steve Jobs is no longer a loser. May, driven by the iPad selling, Apple has finally exceeded the market value of Microsoft, the world’s most valuable technology company. Other companies also are looking at Apple, Jobs has taken some force does not look past the competition means consistent with its style. For example, after realizing that the threat of Facebook, Apple iTunes users for the launch of a similar social networking platform for Ping. For haughty as the year that Steve Jobs, it is absolutely impossible.
In addition, in the face once allies – Google, Steve Jobs demonstrated a contemptuous attitude. He will be powered by Google Android operating system, and 7-inch screen tablet PC called the “useless, unless accompanied by sandpaper, so that users of Ground fingers.” Although some speculated that Apple may have introduced a similar-size tablet PC instead.
Jobs is also the concern of regulatory agencies have not encountered before. This year, expressed concern about the anti-monopoly agency, Jobs made a concession, no longer mandatory for developers to use Apple’s software development applications, or prohibiting the use of rival Adobe’s technology. However, it seems there is any other move – to prevent developers turn to mobile phones using the Android platform development and application. One industry executive said: “They have a little humility more than ever before.”
Still, Jobs is still set up a formidable rival standard. McNamee said: “At present, they do not have natural enemies. Even if Apple introduced a dishwasher, people will go to buy.”
Apple CEO has served as the first Pepsi (PepsiCo) CEO John Sculley (John Sculley) commented in his autobiography, was his ambition to get rid of Steve Jobs: “Jobs said Apple’s goal is to become a very good consumer products company. This is a fanatical plan. can not be treated as high-tech design and marketing of consumer products. “Today, everything has shown that Scully you are so wrong.