The Medion Business and investor relations director Peter recently revealed to the media, with the in-depth integration with Lenovo, they take the dual-brand strategy development with Lenovo in the European market, while Medion will also share its channel relationship with Lenovo in Europe and other areas. According to Peter, Medion is one of Germany’s most famous computer digital brands, Medion company 2011 turnover reached 1.67 billion euros, net profit was of 28 million euros, the PC business is 45 percent of the total turnover.
Lenovo holds 80% share in Medion, Medion company founder Gerd Brachmann will remain in the company and involve in the affairs of the company in next few years.
He disclosed that in 2011 Lenovo’s acquisition of the Medion company has caused a great deal of concern in Europe, they will take Medion and lenovo dual-brand strategy inEurope. It is reported that the Medion have cooperated relationship with Woolworths, Somerfield, AODI, Tesco, media markt all kinds of stores.
It is reported that in June 2011, Lenovo Group announced the acquisition of the German electronics manufacturer Medion. In September 2011, Lenovo announced the appointment of former Acer CEO Lanci served as consultant on its website. Lanci would focus on the integration with the Medion company after his joining in. In early 2012, Lenovo divided global market into four major areas: the Chinese market, the North American market, the EMEA market (Europe, Middle East and Africa) and Asia Pacific Latin American market.




